David Shrigley. Pringle of Scoland. New Video Art + H5. Logorama

David Shrigley. Pringle of Scotland. Animated film. 3 mn.

Pringle of Scotland has commissioned Glasgow-based artist David Shrigley to produce an animated film. The 3-minute animation depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
«My film is about the heritage and workings of Pringle of Scotland. I have perhaps used some artistic license in depicting this, but I think it is nonetheless fairly accurate. I have enjoyed making artwork for a fashion label. The characters that I draw are now better dressed as a result. In fact I used to just draw naked characters. Now they have clothes. I think this is a good thing.»
The film will be screened for the first time on 18 January du ring menswear collections in Milan. Flash art on line

Autre exemple de vidéo-art anim du collectif français H5.

H5 Logorama from Etapes on Vimeo.